Spotify
Reaching out to music lovers in Thailand, Spotify translated its user interface into Thai, expanding into a new market.
Consultation
ABOUT THE CLIENT
Bringing music to millions around the world
Since its inception in 2006, Spotify has become a leader in streaming on-demand media. The digital music service provides more than 248 million global users with access to millions of songs.
Fast facts
DIGITAL APPLICATIONS/ APP LOCALIZATION/ 6 NEW LANGUAGES
ABOUT THE PROJECT
Broadening reach through continued worldwide expansion
Aiming to expand its global presence into Thailand and neighboring countries, Spotify partnered with Andovar for user interface localization. In addition to translating and localizing the Spotify UI into Thai, we also provided translations into a variety of other Asian languages, translated marketing materials, and tested everything to verify the quality of our work.
SERVICES
Multipronged approach
To assist Spotify’s Thailand launch, we provided UI localization, translation, editing, terminology management and testing.
LANGUAGES
6 LANGUAGES
We translated materials into six languages: Thai, Simplified Chinese, Traditional Chinese, Indonesian, Malay and Japanese.
VOLUME
Omnichannel content
Over the course of several years, Andovar localized multiple asset types covering hundreds of thousands of words of digital content.
APPLICATIONS
TMS for success
To meet Spotify’s localization needs, we integrated our workflow with Spotify's TMS partner, Smartling, enabling hyper-efficient processes to be maintained.